Daily Scorecard

Revenue attributed · this week
$14k+16.3%vs $12k last wk
IG 58%
Meta 12%
Event 22%
Instagram outreach$268k
Meta ad$58k
Event$100k
Referral$35k
New Elites this wk
1
/ 6 tgt
Active this wk
28
/ 30 active
Avg referral LTV
$1,338
30d roll
VA outreach
38/70
6 forms · 16% conv
Pipeline
21
3 stuck 12d+
Customers ref'd · all-time
1,092
top 10 only

Source performance

lifetime · ranked by $/Elite
SourceElites$ rev$/EliteAvg LTVCAC$/$ spent$ this wk
Event3$100k$33k$1,718$38088×$1.2k
Instagram outreach18$268k$15k$1,405$35425×$8.0k
Referral3$35k$12k$1,323——$1.1k
Meta ad10$58k$5.8k$786$22026×$2.8k
Other1$2.2k$2.2k$1,280——$455

IG > 3× Meta on revenue-per-Elite. Meta wins on volume; IG wins on margin. Re-run the ad spend question against this column, not against leads-in-the-door.

Pipeline

conv % shown stage-to-stage
5
Sourced
6
DM
1↑14d
4
Application
3
WhatsApp
3
Onboarding
3
Active
2↑14d

Stuck 3

12d+ · Priya 2, Marco 1
  • Nora Bellini
    @nora.northend · IG · VA: Priya
    DM14d
  • Simone Caron
    @chefsimonecooks · IG · VA: Marco
    DM13d
  • Kelsey Bourne
    @kelseyfit · IG · VA: Priya
    DM12d

Top performers

MTD · 10 shown
#MemberTier · SrcShare$ RevCust
01SCSofia Castellano@boston.balanceFounding · Event
$82k224
02MVMara Voss@fitwithmaraFounding · IG
$58k168
03DRDaniela Russo@chef_dani_eatsPremier · IG
$41k142
04GDGrace Donnelly@gracegreensPremier · IG
$37k121
05CMCleo Marchetti@cleo.cooksPremier · Ref
$28k98
06TWThalia Whitman@thalia.runsPremier · IG
$25k89
07KSKate Sorensen@kettlebell.katePremier · IG
$22k76
08PRPaola Rinaldi@pilates.with.paoPremier · IG
$19k64
09OHOlivia Hart@oat.and.olivePremier · Event
$16k58
10NKNoor Khalifa@nourish.with.noorPremier · IG
$14k52

Activity · 24h

6 events